Research / Office of Clinical Research / Resources / Patient Recruitment and Marketing / Recruitment and Marketing Services

Recruitment and Marketing Services

UC Health Recruitment, Marketing, & Relationship services are available to assist with:


  • Developing strategic participant recruitment plans
  • Providing ideas for new recruitment materials and services,
  • Maintaining UC Health recruitment boards
  • Building relationships with external entities interested in using UC Health as a research site

A recruitment plan can be established for the study team after an assessment of the type of study, inclusion/exclusion criteria, enrollment goals, and budget, is completed. Often, these plans and their implementation includes collaboration with the UC Health marketing department, Cincinnati Children’s Hospital and Medical Center, and University of Cincinnati.

Recruitment Services


Recruitment services in partnership with UC Health marketing and outside vendors :

  • Study of the month feature on the UC Health Link App and in UC Health email listserv
  • Paid social media ads
    • Facebook ads
    • Twitter ads
    • Banner ads (Spotify, Pandora, Youtube)
    • Instagram ads
  • Radio commercials (limited)
  • TV ads (limited)
  • Magazine ads
  • Newspaper ads ​​​​​​​​​​​​​​

​​​​​​​​​​​​​​Potential Subject Listserv

  • Email study of the month to potential subjects

OCR Monthly Newsletter

  • Study of the month feature

Management of OCR Facebook Page ​​​​​​​

  • Feature tear pads on OCR Facebook page

Placement of study tear pads on UC Health and CCHMC boards tear pad boards​​​​​​​

Physical Recruitment Materials

 

UC/ UC Health printed materials:

  • Tear pads
  • Flyers
  • Laminated flyers with space for tear pads
  • Posters
  • Brochures
  • Rack Cards

Promotional items for use at recruitment events:

  • Stress balls
  • tissues
  • nail files
  • Etc.

Liaison services

 

Assistance with developing a research presence in the community:

  • Public events to promote studies
  • CCTST Research Participant Advisory Group, meets once a month. Consists of members of the community, ages 10-73. This group provides the following services:
    • Provide feedback on materials for your study
    • Guidance on how to communicate details about your study
    • Ideas on how to engage in community research

External Recruitment Services

New study opportunities

  • Point of contact for new study opportunities

Relationship building

  • Development of positive relationships with study teams and external partners such as CROs and Sponsors

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